Use this section only if you have been specifically tasked with creating materials for outside of U.S. and Canada. For guidance within the U.S. and Canada please return to the general Brand Hub content.


You need guidance on creating materials for communication activities outside the U.S. and Canada? Then this is the right place to go to. Here you can find information on the topics that are already available on this Brand Hub but are handled differently outside the U.S. and Canada. This also applies to the respective assets, which are provided alongside the brand information. If you use the information and assets in this section, you must make sure to comply with all relevant rules, in particular with the restrictions when creating deliverables as these are considered confidential information. Before you jump into the topics, take a second and make sure to read the following information first.

Different names
We hold the rights to the name and the trademark “Merck” internationally except for the U.S. and Canada. If we need to refer to our parent company this has to be in the form of “Merck KGaA, Darmstadt, Germany”. If we refer to our U.S. and Canada businesses, we use our three business names: EMD Serono, MilliporeSigma, and EMD Electronics. In the U.S. and Canada, these businesses have their own logos and we do not use “Merck” standing alone or the logo.


It is important to clearly and properly present and convey our name and brand in the marketplace, at trade fairs and conventions, in advertising, or when working with customers. 

To help you with this we have developed a graphic that will guide you through your decision and help you to choose the right language and the right logo. 


We do not use “Merck” as a stand-alone name or logo in the U.S. or Canada. 

Please bear in mind that products marked with “Merck” may only be used outside of the U.S. and Canada. This also includes displaying promotional items in puplic.

For further information you can reach out to us via

Available Topics

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