As in the field of pictures, people, and objects always have to be presented as authentically as possible. The content conveyed determines whether the people look directly into the camera or at a point next to it (e.g. within an interview). If several people are giving an interview or making a statement, you need to make sure that everyone is positioned in a balanced way within the scene. See the editing caption for more information on the postproduction.
Statements by actors and cast members need to be communicated in an emotional, effortless, and personal way. Try to avoid overacting and strictly rehearsed lines.
When producing moving images for us, you may give your creativity free rein. The quality of the movie has to match our company’s quality and must be upheld for all our products, including our communication products. In general, you can do what you think fits best with camera shots and framing, etc., but keep in mind that unexpected angles and dynamic camera work often help to draw the audience’s attention to the film. No matter what, the film design should enhance the content.