Why we are here: our purpose
We live in a world of possibilities. A world where exploration and discovery are celebrated and considered fundamental to our progress. Our meticulous and research-driven approach, combined with a genuine care for people, delivers high-quality products that enrich lives and bring business success. We are curious minds dedicated to human progress.
How we behave: our values
Our brand values of courage, achievement, respect, responsibility, integrity, and transparency inform how we behave and create our unique business culture that leads to long-term positive relationships.
Who we are: our personality
We express this unique culture through our brand personality. It shines through in our distinct look and feel; we’re bold and fresh and not afraid to go against the grain because we are groundbreaking. Our intelligence is expressed through a balance of curiosity and precision. And our positivity and care for others generates warmth and radiance.
What we offer: our positioning
This positioning statement clearly defines our role as a partner: we’re here to empower people that want to make a positive difference by helping them to create a better world. Our long-standing experience and specialist expertise have built our reputation as a trusted partner. People and businesses with a desire to bring something new and positive to the world know that they can turn to us to bring their vision to life.
At the heart of our brand is our transformational brand idea: “Vibrant science and technology.” The smart and far-reaching technologies we develop for businesses and consumers globally improve lives by making things quicker, easier, and better. Our work is diverse and far-reaching: pioneering cancer treatments, best-in-class lab materials that support excellence in global research, or groundbreaking liquid crystal technologies that transform how we communicate. Our company applies science and technology to create a world that understands people’s needs and enriches their day-to-day lives.