Communications

COMMUNICATION IS KEY

Our way of communicating should reflect us and our brand – the way we speak is lively and accurate and sparks curiosity. The right choice of words and the way we use them makes us unique, interesting, and appealing to our target groups. In the following sections, you can find out how we tell our story to our stakeholders in our own tone of voice.

THE ONLY CONSTANT IS CHANGE

As in many fields of science we constantly reevaluate and review our approaches and reflect upon ourselves. To keep you up to date with the latest information and to enable you to tell our story and (re)present our brand appropriately, we are currently working on the U.S. and Canada version of the following guidelines: 

  • Online Advertising
  • Social Media Channels

Once they are available, you will be able to find them right here in our Digital Brand Hub. For the time being you can find further information on the social media topics on EVA (restricted access). With regards to the online advertising: this is a completely new guidance and therefore still work in progess for the U.S. and Canada region. Are you getting curious? 

BEST PRACTICES

CURIOUS? - HOW WE TELL OUR STORY AT A GLANCE.
  • BRAND MANIFESTO

    We are a vibrant science and technology company. What does that mean?

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  • DESIGN BASICS

    Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

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  • CORPORATE BRANDING

    Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.

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