Instagram

OUR INSTAGRAM CHANNEL

On this channel we post pictures, videos, and stories about fascinating science and technology. Our target groups are mostly scientists, potential employees, and anyone interested in our business brands or our products. It is a visual channel, so vibrant pictures or graphics are a must.

Our channel on Instagram: 

BEST-PRACTICE POSTS

DESIGN A HEADER

An Initial M is used as a profile picture. Use two colors that have good contrast, such as the vibrant yellow and rich purple. You can change the colors from time to time – also try  to adjust them to the colors of the shared pictures. 

DESIGN A POST

Important information about pictures, typography, colors, and templates are documented within the Social Media section. If you want to use templates, you can find them here

SPECIFICATIONS

Channel specifications
Channel and media specifications are changing constantly on Instagram. Have a look at the Instagram for Business page as a resource for tips, troubleshooting, and guides.
View Instagram for Business (external link) 

Ad specifications
Facebook supports multiple advertising types across Facebook, Instagram, Audience Network, and Messenger. Check the external guides provided by Facebook, which outline the requirements for advertisements in each format and placement. 
View Instagram Ad Guide (external link)

Resources

Using Company Brand Assets

Any use of Company Brand Assets is subject to our Brand Hub Terms and Conditions.

Please be aware that Merck KGaA, Darmstadt, Germany (“Company”) is not allowed to use the trademark “Merck” in the U.S. and Canada. Furthermore, Company’s name may only be used in the following format “Merck KGaA, Darmstadt, Germany” and in simple, non-stylized font and never close to any logo in the U.S. and Canada. 

If Company Brand Assets downloaded from the Brand Hub are to be used in or targeting the U.S./ Canada please make sure to comply with these requirements. As a registered Brand Hub user please visit the Brand Hub Logo Section for more detailed information.

If you legitimately share Company Brand Assets with other users, you must make sure that the sharing recipient is aware of these restrictions, our Brand Hub Terms and Conditions as well as any applicable Design Basics and Appendix Guidelines. 

As the sharing recipient you must ensure with the person sharing the Company Brand Asset with you that you are complying with aforementioned restrictions as well as with any applicable Design Basics and Appendix Guidelines. You are furthermore bound by our Brand Hub Terms and Conditions.

For any questions please get in touch with our Brand Help Desk.

 

By downloading the file you accept and agree to the above.

  • SOCIAL MEDIA

    Guiding you through the jungle of social media, its specifications and building assets to use in each channel. 

    Learn more
  • DESIGN BASICS

    Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

    Learn more
  • NARRATIVE

    Our narrative captures the true essence of our brand in words. Its purpose? To help us tell our story. 

    Learn more