LinkedIn

OUR LINKEDIN CHANNEL

Professionals use LinkedIn primarily as a career tool. That is why this channel is best to give potential employees, investors, and collaboration partners news and information about the company that will stimulate interest in us – what we stand for, what we’re working on, and what we plan for our future. Our LinkedIn channels are currently in English only.

Our channel on LinkedIn: 

 

BEST-PRACTICE POSTS

LINKEDIN HEADER

Banner picture
To create a banner picture, you can choose from the following: 

  • Use a photo featuring the our logo (as in the “photo” example)
  • Create a cell design (as in the “cells” example) 
  • Create a combination of a photo in our style and cells (as in the “cells with photo” example) 
  • Create a statement with strings (as in the “string” example) 

Integrate our official logos to brand the channel. 

Profile picture 
Less is more. The profile picture consists simply of an Initial M and a solid background in our colors. Which two of our colors are used depends on the colors of our logos in the cover photo. Ensure that the same colors are used for our logos and for the Initial M to create a visual connection. If you change the cover photo, always check if the colors of the profile picture need to be updated. 

DESIGN A POST

Important information about pictures, typography, colors, and templates are documented within the Social Media section. If you want to use templates, you can find them here.

U.S. AND CANADA

We do not use “Merck” as a stand-alone name or logo in the U.S. or Canada. To ensure the right association, we must always integrate our geographic descriptor “Merck KGaA, Darmstadt, Germany.”
Learn more about our logos.

SPECIFICATIONS

Find specifications for all LinkedIn ad formats. Learn more about requirements for ad creatives, including image size, character limits, and landing page URL details. Following best practices when creating your ad content can help ensure successful campaigns.
View LinkedIn Business Solutions (external link) 

Creating deliverables for outside of the U.S. and Canada?

Then go to our Additional Information section and find specific social media information for creating deliverables for outside the U.S. and Canada here.

Resources

Using Company Brand Assets

Any use of Company Brand Assets is subject to our Brand Hub Terms and Conditions.

Please be aware that Merck KGaA, Darmstadt, Germany (“Company”) is not allowed to use the trademark “Merck” in the U.S. and Canada. Furthermore, Company’s name may only be used in the following format “Merck KGaA, Darmstadt, Germany” and in simple, non-stylized font and never close to any logo in the U.S. and Canada. 

If Company Brand Assets downloaded from the Brand Hub are to be used in or targeting the U.S./ Canada please make sure to comply with these requirements. As a registered Brand Hub user please visit the Brand Hub Logo Section for more detailed information.

If you legitimately share Company Brand Assets with other users, you must make sure that the sharing recipient is aware of these restrictions, our Brand Hub Terms and Conditions as well as any applicable Design Basics and Appendix Guidelines. 

As the sharing recipient you must ensure with the person sharing the Company Brand Asset with you that you are complying with aforementioned restrictions as well as with any applicable Design Basics and Appendix Guidelines. You are furthermore bound by our Brand Hub Terms and Conditions.

For any questions please get in touch with our Brand Help Desk.

 

By downloading the file you accept and agree to the above.

  • SOCIAL MEDIA

    Guiding you through the jungle of social media, its specifications and building assets to use in each channel.

    Learn more
  • DESIGN BASICS

    Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

    Learn more
  • NARRATIVE

    Our narrative captures the true essence of our brand in words. Its purpose? To help us tell our story. 

    Learn more