Cooperations & 3rd Party

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COOPERATION TERMS

Entering a cooperation, global strategic alliance, or joint venture enables companies to benefit from each other’s strengths and capabilities.

Explanation of cooperation terms:

  • Cooperation
    Cooperation in general is a form of voluntary, intercompany collaboration by at least two companies while maintaining economic and legal independence.
    The goal-oriented cooperation aims to jointly achieve one or more higher-order objectives that can only be attained together. Such cooperation is typically performed on the basis of a cooperation agreement.
  • Strategic alliance
    This special type of cooperation is defined as an alliance of companies that are at the same level on the value-added chain. In a strategic alliance, two or more companies achieve a common objective.
    Partners in strategic alliances remain essentially independent after the alliance is formed. Cooperations of this type are generally intended for the short to medium term.
  • Joint venture
    This special form of cooperation involves an association for an unlimited duration between two or more independent partners to found a joint venture. This newly formed company performs all tasks related to the mutually agreed goals. For these reasons, we do not address joint ventures.

Four cooperation Scenarios

FURTHER GUIDANCE

For general information on our brand design we advise you to have a look at our design basics first. For more guidance please contact branding@emdgroup.com.

THIRD-PARTY
REFERENCE

The use of our company as reference by third parties.

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  • LOGOS

    Our logos are the heart of our brand. They should always be displayed as prominently as possible.

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  • COLORS

    Science is colorful and we are committed to a colorful future. This is also reflected in our brand.

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  • COMMUNICATIONS

    Communication is key. We speak with one voice and tell our stories across all channels.

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