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INTRO

If one of our respective businesses is the initiator or leading member of the cooperation, the design follows our design basics. The partner or partners appear with a representation of their company name or corporate brand within our corporate design.

LOGO PLACEMENT

Generally, our cooperation partner's logos are to be placed as far away from our logo as possible, in the lower-left or -right corner of the format. The instructions below will help you to find the right position, size, and color for the cooperation partner and business logo.

For applications limited to one page, the Vibrant M can be left out completely.

Our descriptor

Where to place the descriptor in a cooperation scenario?

If possible, please make sure to use our descriptor. Please keep in mind it is important that the descriptor is placed as far as possible from our business logo and the Vibrant M. However, it should be clear that the descriptor belongs to our business logo, so it won't be mistaken for a connection to any other cooperation partner logo. For more detailed information on the descriptor go to our logos section.

Possible representation of cooperation partners in the lower-left or -right corner (with a white area behind if necessary) when the business logo is at the top right. 

Possible representation of cooperation partners in the lower-left or -right corner (with a white area behind if necessary) when the business logo is at the top right. 

Possible representation of cooperation partners in the lower-left or -right corner (with a white area behind if necessary) when the business logo is at the top right. 


EXAMPLES

Possible representation of a cooperation partner.

As the visual juxtaposition of the partner logo with the Vibrant M has to be avoided for legal reasons, the Vibrant M can be placed on the back. For applications limited to one page, the Vibrant M can be left out completely.

STATIONERY

Letter, Press releases
The partner or partners appear at the top, preferably in the upper-left corner of the format.

BROCHURES

Newsletters,
folders, flyers

Flyer cover

ADVERTISEMENTS

CERTIFICATES, CHECKS, POSTERS

ROLL-UP BANNERS

DIGITAL BANNERS / EXTREME FORMATS

Possible representation of one or more cooperation partners.

In the case of extreme formats such as digital banners, where our business logo is placed not at the standard position top-right corner, e.g. middle aligned, the cooperation partners' logos can be placed next to the business logo or on the far left. The minimum distance between these logos is five times the height of the “M.”

When designing digital banners, the Vibrant M can be left out completely.

POWERPOINT

In the case of PowerPoint title and chapter slides, where our logos are placed in the lower-right corner, cooperation logos are to be placed preferably in the lower- or upper-left area. For the size and position of the logo, please follow the rules defined under logo placement.

On content slides, the cooperation partners' logos can be placed next to the Vibrant M. The minimum distance between the business logo and the cooperation partners' logos is five times the height of the “M” as shown.

MERCHANDISING

Possible representation of a cooperation partner. The size of a cooperation partner logo follows the defined rules.

FURTHER GUIDANCE

For general information on our brand design we advise you to have a look at our design basics first. For more guidance please contact branding@emdgroup.com.

THIRD-PARTY
REFERENCE

The use of our company as reference by third parties.

Learn more

  • LOGOS

    Our logos are the heart of our brand. They should always be displayed as prominently as possible.

    Learn more
  • COLORS

    Science is colorful and we are committed to a colorful future. This is also reflected in our brand.

    Learn more
  • COMMUNICATIONS

    Communication is key. We speak with one voice and tell our stories across all channels.

    Learn more

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