Cooperation on Product Level

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INTRO

In a cooperation on product level, the respective business logo is shown next to the two cooperation partner logos. Sometimes even partners at a second hierarchy level are to be named and need to be placed on the application as well. To ensure a consistent design across all units, there are a few things to keep in mind when putting these logos into practice.

HEALTHCARE

Where to place the partner logo and our business logo?

In the Healthcare business, our business and cooperation partner logo are to be placed at a defined horizontal and vertical distance from the company logo as shown here. In general in the Healthcare business the product logos are placed on the bottom left corner.
The business logo is preferably placed at the bottom right of materials. If the hierarchy of the business logo is more dominant, it is positioned in the upper-right corner.

Where to place the descriptor in a cooperation scenario?

If possible, please make sure to use our descriptor. Please keep in mind it is important that the descriptor is placed as far as possible from our business logo and the Vibrant M. However, it should be clear that the descriptor belongs to our business logo, so it won't be mistaken for a connection to any other cooperation partner logo. For more detailed information on the descriptor go to our logos section.

Cooperation partners
Possible representation of cooperation partners in the upper-right corner.

Cooperation partners at a second hierarchy level
Possible representation of partners, i.e. contractors or suppliers, in a white bar at the bottom of the main content area.

Cooperation partners
Possible representation of cooperation partners in the upper-right corner.

Cooperation partners at a second hierarchy level
Possible representation of partners, i.e. contractors or suppliers, in a white bar at the bottom of the main content area.

Brochures
For further information on the Healthcare brand design, please refer to the binding master brand documents, the Healthcare Brand Guidelines.

LOGO PLACEMENT

LIFE SCIENCE

Where to place the partner logo and our business logo?

In the Life Science business of our company, cooperation partner logos are to be positioned at a defined horizontal and vertical distance from our business logo as shown here. The portfolio brands of the Life Science business are placed on the bottom right corner. For applications limited to one page, the Vibrant M can be left out completely.

Where to place the descriptor in a cooperation scenario?

If possible, please make sure to use our descriptor. Please keep in mind it is important that the descriptor is placed as far as possible from our business logo and the Vibrant M. However, it should be clear that the descriptor belongs to our business logo, so it won't be mistaken for a connection to any other cooperation partner logo. For more detailed information on the descriptor go to our logos section.

Cooperation partners
Possible representation of cooperation partners.

Cooperation partners at a second hierarchy level
Possible representation of partners, i.e. contractors or suppliers, in a white bar at the bottom of the main content area.

Brochures
The descriptor must always be used and placed in the lower-left corner of the format. For further information on the Life Science brand design, please refer to the binding master brand documents, the Life Science Brand Guidelines.

Life Science business – Premier partnership
In certain instances, the business has chosen to directly license and sell products under the trade name of the “premier” partner rather than under one of the Life Science portfolio brands. These instances are limited and must be approved as such by the Life Science Executive Team. These partnerships are meant to enhance the portfolio of solutions that are offered to Life Science customers by giving them access to globally recognized names from our company.

Further inquiries can be sent to lifesciencebranding@emdgroup.com.

Examples at EVA
Please visit EVA regarding cooperation examples and Life Science.

Electronics

Where to place the partner logo and our business logo?

In the Electronics business of our company coorporation, logos are to be placed in the lower-left corner. The product brands of the Electronics business are to be placed on the top left corner.

Partners at a second hierarchy level, such as contractors or suppliers, can be represented in a lower white bar, seperate from the main content area.

For applications limited to one page, the Vibrant M can be left out completely.

Cooperation partners
Possible representation of coorporation partners in the lower-left corner. The company logo is to be placed in the upper-right corner.

Cooperation partners at a second hierarchy level
Possible representation of partners, i.e. contractors or suppliers, in a white bar at the bottom of the main content area. The respective business logo is to be placed in the upper-right corner.

Brochures
For further information on the Electronics brand design, please refer to the binding master brand documents, the Electronics Brand Guidelines.

FURTHER GUIDANCE

For general information on our brand design we advise you to have a look at our design basics first. For more guidance please contact branding@emdgroup.com.

THIRD-PARTY
REFERENCE

The use of our company as reference by third parties.

Learn more

  • LOGOS

    Our logos are the heart of our brand. They should always be displayed as prominently as possible.

    Learn more
  • COLORS

    Science is colorful and we are committed to a colorful future. This is also reflected in our brand.

    Learn more
  • COMMUNICATIONS

    Communication is key. We speak with one voice and tell our stories across all channels.

    Learn more

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