Taking responsibility for our region
Demonstrating an active commitment to the community is integral to our image of itself as a corporate citizen. As part of the company's commitment to the area where it is located, our U.S./CAN businesses seek to help shape the surrounding region and to build and maintain long-term partnerships. A wide variety of sponsoring measures and donations form the foundation for acceptance and trust in the region. There are three levels of sponsoring, according to our U.S./CAN businesses’ weighting as a partner.
- When acting as the main sponsor, our U.S./CAN businesses are displayed in the form of an illustration developed especially for the particular event, which should be developed in collaboration between the event organizer and the Brand Team, using a a string.
- It should be noted that the our respective U.S./CAN business’ name is placed prominently on a line by itself, and that Verdana is used, not the M-font.
- Our colors can be used for the colored background.
- Our U.S./CAN business logos must always be displayed as well. However, they should appear separate from the illustration.