Besides 3D animated films in an illustrated style, we also do photo-realistic animation, which is subject to the same rules as for our photographs: objects should appear natural and visually appealing. Artificial 3D looks are to be avoided because they do not align with our natural, vibrant identity. It is important to note that we never animate people in 3D. The only exception here is for medicinal or anatomical depictions. For a complete setup of a 3D scene, also including footage compositing, please see the sections on M-crobes and 3D objects.
Right color choice
When choosing colors for 3D, use as few colors as possible in each scene, but as many as necessary to create a lively atmosphere. Note that the colors employed within a scene must absolutely harmonize with one another and the additional elements in the video – start and end frames and lower thirds.
In videos, M-crobes are primarily employed as 3D animation and in live-action sequences. They may be inserted as part of the backdrop – in the background of people speaking or as an artificial extension within movie scenes for instance.
The monochrome M-crobes should also always harmonize with the colors of the start and end frames as well as other elements used in the film.
For animations of M-crobes and 3D objects, the general motion principles need to be respected. All movements should feel soft and natural and not be too playful.