This guide contains a description of how to create and use your presentation. It’s not an introductory guide to the PowerPoint software, but rather provides you with practical tips and demonstrates general approaches.
A master is the foundation for presentations and contains all the information about the design and slide layout of a presentation, including backgrounds, colors, font types, effects, size of placeholders, and positioning.
We are known as “Merck” internationally, except in the U.S. and Canada. In these two countries only, we use different names and logos for our business. For China, Japan, South Korea, Taiwan, and Hong Kong, we use Noto as a typeface instead of our M-Font and Verdana. Keep this in mind when choosing your presentation master.
Your slides are always put together using the same structure and each has a fixed area for the title, content, and footer. Within the content area you can divide the space into columns.
The different page types are incorporated into the master using placeholders.
Slide layouts are defined page types that incorporate preformatted placeholders of various kinds. These defined slide types give you an outline to help create presentations quickly.
Keep the following in mind:
The development of the layout progresses from the image level to the information level.
In general, the following applies: if the amount of information increases, the white space should also increase.
Defined slide layouts are preformatted with placeholders.
How to choose the correct layout for the content you wish to put on the slide:
In PowerPoint we use our set of typefaces. These are defined in more detail in our typeface.
In general we use the following three:
When sending open PowerPoint files, please ensure that the fonts used are embedded.
Learn how to embed fonts in PowerPoint.
Keep it simple: use a maximum of three font sizes.
A maximum of three different font sizes should be used in the content area throughout the whole presentation. Always consider what sort of display medium your presentation will be viewed on and adapt the structural components accordingly.
The standard font size
A standard font size of 16 pt is preinstalled on the master. However, it is sensible to manually increase or reduce the size of the text on slides in your own presentations.
When presenting via a projector, we recommend increasing the font sizes and adjusting the slide layout accordingly to guarantee the best possible readability for your audience.
For a document that is only going to be printed you can use a smaller font size. However, be aware that PowerPoint is not a tool for printed products (e.g. flyers or brochures).
Paragraphs and line spacing
The color palette in the master is set up with the colors that correspond to our corporate design. You may use any color for title pages and dividers. You may also color the logo, which is used throughout the presentation.
Choose suitable combinations
You may create title pages and dividers for your presentations with whichever cell types and colors you like. When you do so, please consider our rules for colors. Do not use more than three or four colors at the same time.
Please only use components that comply with the corporate design.
If you are unsure which components you are able to insert, have a look in the slide library to see if you can find anything similar or contact our Brand Team via email@example.com.
You can see some examples of different corporate elements in our design basics.
Formatting tables easily
The adjacent table layout is integrated into the company master and assigned as standard. You can automatically insert a table in the correct layout. You can adapt the table to your needs using “Options for table format” on the table tools index outline.
Highlight important information in diagrams
Diagrams should always be formatted in a consistent way. Remove superfluous components like grid lines and frames. Your library will help you to insert diagrams in line with the corporate design.
We have our own distinctive typeface specifically developed for our company
A typeface can express emotions, can draw attention to certain points you want to highlight, and is one of the greatest tools for brand recognition.
Please note the following:
How to work with strings
When we draw a loop or path around content to emphasize it, we can use a special illustrative style to create a string or use one of various templates.
Please note the following:
How to work with pictures: avoid sea of sameness
In the corporate world, there is a pervasive photographic style which dominates, and, as such, many organizations end up looking much like one another. We must avoid this if we want to stand out.
Please note these rules:
We use the empower® PowerPoint plugin to facilitate the process of creating PowerPoint presentations in our corporate design.
empower® provides functionality to verify a presentations layout regarding corporate design. Via empower® you have access to the company presentations and to a library with our pre-defined slides and a set of icons, graphics, etc. More information on how to use empower® is available on EVA (restricted access).
Our logos are the heart of our brand. They should always be displayed as prominently as possible.Learn more
Science is colorful and we are committed to a colorful future. This is also reflected in our brand.Learn more
Our whole brand identity is evoked by the typeface, so using it properly is extremely important.Learn more