IDENTITY WITH
PRINCIPLES

Our unique and vibrant brand is one of our most important assets.

Our brand shows what we stand for and what we offer our patients, customers, partners, as well as future employees. It differentiates us positively from our competition. With our unique brand design and our tone of voice, we can tell the world who we are: Curious minds dedicated to human progress.

For the design of our brand, we were inspired by our core business – the endlessly fascinating world under the microscope. The different shapes and colors are the basis for our brand’s look. All together these elements express our visual identity.

Here you can find everything you need to know about our corporate font and our various design elements. We have transferred the former brand identity principles to our Digital Brand Hub. Our design basics section is now the digitalized form of our brand identity principles and needs to be applied accordingly. 

THOUGHT STARTER
BEST PRACTICES

8 RULES FOR YOUR SUCCESS

If you follow these eight simple rules below, your design and tone of voice will satisfy our basic brand requirements.


SIMPLY STRONG - OUR MAIN DESIGN ELEMENTS

Resources

Using Company Brand Assets

Any use of Company Brand Assets is subject to our Brand Hub Terms and Conditions.

Please be aware that Merck KGaA, Darmstadt, Germany (“Company”) is not allowed to use the trademark “Merck” in the U.S. and Canada. Furthermore, Company’s name may only be used in the following format “Merck KGaA, Darmstadt, Germany” and in simple, non-stylized font and never close to any logo in the U.S. and Canada. 

If Company Brand Assets downloaded from the Brand Hub are to be used in or targeting the U.S./ Canada please make sure to comply with these requirements. As a registered Brand Hub user please visit the Brand Hub Logo and Company Name Section for more detailed information.

If you legitimately share Company Brand Assets with other users, you must make sure that the sharing recipient is aware of these restrictions, our Brand Hub Terms and Conditions as well as any applicable Design Basics and Appendix Guidelines. 

As the sharing recipient you must ensure with the person sharing the Company Brand Asset with you that you are complying with aforementioned restrictions as well as with any applicable Design Basics and Appendix Guidelines. You are furthermore bound by our Brand Hub Terms and Conditions.

For any questions please get in touch with our Brand Help Desk.

 

By downloading the file you accept and agree to the above.

  • TYPEFACE

    Our whole brand identity is evoked by the typeface, so using it properly is extremely important.

    Learn more
  • PICTURES

    Our photos are vivid. Whether single people, objects, or a composition, they always transport meaningful messages.

    Learn more
  • ILLUSTRATIONS

    Memorable and meaningful: our illustrations tell complex stories in a simple way.

    Learn more

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