Colors

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The world of science is colorful

We use bold colors in stimulating combinations as an expression of the true nature of science, rather than the clichéd sterile laboratory.

We are full of ideas. We also convey this through our world of colors. Our color combinations are unconventional and original. The spectrum is manifold and inspiring.

They can be wild and loud, or quiet and calming – depending on the goal of communication. They shape the character of our brand. Whether we are talking at an at image or information level, we will always find the right colors.

Try the generator to build a combination of colors that matches your needs. 

BEST PRACTICES

When combined correctly, our colors give each item of content a special power and make every brand appearance unique and distinctive. Here are a few best practices of correct combinations. They show the impact of our colors. 

A COLORFUL TOOLBOX

We have 12 primary colors, which can be used in combination to create different impressions. Our four rich colors are the darkest and deepest. Our four vibrant colors are the brightest and boldest. And our four sensitive colors are the lightest, softest, and subtlest. Each of these color types contains a passionate, cool, positive, and warm option. This means we can use different color types together to create memorable and effective combinations.

HOW TO CHOOSE YOUR COLORS

The colors work best when used in groups of three. Fewer than three colors can look dull, and more than three colors can be overwhelming.

We therefore recommend using three colors. To add contrast to your design and make text easier to read, try to use at least one rich color.

DON'TS

With our colors, it is possible for everyone to choose between countless combinations. The aim is to create a harmonious and vibrant design. Avoid monotonous color combinations and clashing colors. Here are some don’ts.

WORKS ON EVERY LEVEL

Our communication combines two levels: image and information. Both support the nature and content of our information materials and influence the way they are seen and used by the customer. This is a sliding scale, a continuum, not simply two static levels, there are many points in between as the amount of information increases.

Generally, the use of white increases as the amount of information increases.

NOT SURE HOW TO USE OUR GENERATOR?

Watch this brief explanatory video to see how to make best use of the color generator.

Please note: to enjoy the full functionality of the color generator, use the Google Chrome browser. Thank you!

Resources

Using Company Brand Assets

Any use of Company Brand Assets is subject to our Brand Hub Terms and Conditions.

Please be aware that Merck KGaA, Darmstadt, Germany (“Company”) is not allowed to use the trademark “Merck” in the U.S. and Canada. Furthermore, Company’s name may only be used in the following format “Merck KGaA, Darmstadt, Germany” and in simple, non-stylized font and never close to any logo in the U.S. and Canada. 

If Company Brand Assets downloaded from the Brand Hub are to be used in or targeting the U.S./ Canada please make sure to comply with these requirements. As a registered Brand Hub user please visit the Brand Hub Logo and Company Name Section for more detailed information.

If you legitimately share Company Brand Assets with other users, you must make sure that the sharing recipient is aware of these restrictions, our Brand Hub Terms and Conditions as well as any applicable Design Basics and Appendix Guidelines. 

As the sharing recipient you must ensure with the person sharing the Company Brand Asset with you that you are complying with aforementioned restrictions as well as with any applicable Design Basics and Appendix Guidelines. You are furthermore bound by our Brand Hub Terms and Conditions.

For any questions please get in touch with our Brand Help Desk.

 

By downloading the file you accept and agree to the above.

  • VIBRANT M

    It is our symbol for everything that unites us, a global identifier.

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  • INFOGRAPHICS

    Memorable and versatile: infographics bundle information for the reader absorb it quickly and effectively.

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  • ILLUSTRATIONS

    Memorable and meaningful: our illustrations tell complex stories in a simple way.

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