Tone of Voice


An effective visual identity is not the only thing that makes a brand meaningful, appealing, and unique; the right choice of words is important too. Because we know about the power of words and their impact on our brand, we have defined our own style of language for our spoken and written communication: our Tone of Voice (see detailed version). This is the tone in which we want to communicate with our various stakeholders: a tone of voice that reflects our vibrant brand personality and is tied closely to our Brand Plus model (see Our Brand Manifesto). 


    Our narrative captures the true essence of our brand in words. Its purpose? To help us tell our story.

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    We are a vibrant science and technology company. What does that mean?

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    Communication is key. We speak with one voice and tell our stories across all channels.

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