A helping hand

We want to support you at every step when working with our brand. Did you design or do plan to design a layout using our brand or do you have any questions about its application? Simply contact the Branding Team at branding@emdgroup.com. They’ll help you to implement and get approval for your design. In addition, you can browse through our collection of FAQs or check our contact list – you might find the information you are looking for there. 


CONTACTS

Branding and
corporate design

Branding Team and Brand Help Desk Team 
Please always make sure that your designed layouts are brand compliant. If in doubt, reach out to us via branding@emdgroup.com for design support and design approvals. You can also e-mail the team if you have any general questions about branding and brand design. We always try to respond within 48 hours. 

For further information about our brand visit our EVA page (restricted access).

If you are looking for our business guidelines, please check our following EVA page: Access business guidelines on EVA (restricted access) 

 

Digital media – web- and microsite applications 
If you have any questions regarding any website and or microsite application, please feel free to contact our digital media team at webteam@emdgroup.com

TRADEMARKS,
DESIGNS, AND
COPYRIGHTS

Trademarks, Designs and Copyrights Team 
We have a unique situation regarding our naming in the U.S. and Canada. If you have any doubts or questions regarding the usage of our brands and need guidance please always get in touch with us via branding@emdgroup.com.

HR
Communications

HR Communications
If you have a question regarding HR communication topics, please contact hr_communications@emdgroup.com.

Employer Branding

Employer Branding
If you have a question regarding the Employer Branding, please contact EmployerBranding@emdgroup.com.

Fleet

Vehicle branding
You are free to choose any supplier to have your vehicles branded as long as this adheres to our fleet guidelines. If you have further questions please contact branding@emdgroup.com

Liquid Design

Application software
Whenever you plan to launch an application software, we recommend reaching out to us right from the beginning of the design development process so we can support you from the start in all matters of branding and brand design. If you have any feedback on how we can improve our branding for application software, please send us an e-mail at branding@emdgroup.com

Events & Trade Shows

Live Communication Team
For questions about technical suppliers, ordering brand and design elements, and the CoE process: all matters requiring coordination with and approval by the Event Team need to be sent via the following email address or phone number:

meetings@emdgroup.com 
+49 (0)6151 / 72 8565 

Eva

Digital workspace
Our intranet, known as EVA, allows us to take advantage of company EXPERTISE, engage in VIRTUAL teams globally, and enhance ACCESS to information that is customized to each employee.

Access EVA (restricted access)


FAQ

1. Access

2. Use

3. Brand Identity Principles/Previous Guidelines

4. Technical Problems

Our Brand Hub Navigator

Feel free to use our Brand Hub Navigator to find corporate brand information & materials you need for your individual project.  

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Result
Please take a look at the following guideline; it might contain the information you need:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW GUIDELINE
We are currently working on this guideline. In the meantime, you can find useful tips here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
We are currently working on this guideline. In the meantime, you can find useful tips here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
We think that this guideline might be what you are looking for:
Merchandising We are proud to present our brand with all its vibrance. Our merchandising items are just as colorful. VIEW GUIDELINE
For further information, please refer to this page:
Social Media Guiding you through the jungle of social media, its specifications and building assets to use in each channel.  VIEW PAGE
Please take a look at the following guideline; it might contain the information you need:
Online Advertising Our target group is also online, so we are too. We help you to choose the right advertising tool to address your audience. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW GUIDELINE
For further information, please refer to this guideline:
Print Applications We help you find the right balance between inspiration and information when creating print materials. VIEW GUIDELINE
For further information, please refer to this overview:
Communications Communication is key. We speak with one voice and tell our stories across all channels. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
For these kinds of projects, please follow our web- and microsite guidelines.
Web- & Microsites Explore the AEM Showroom and how to handle the brand and brand identity when working on digital services. VIEW GUIDELINES
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Social Media Guiding you through the jungle of social media, its specifications and building assets to use in each channel.  VIEW PAGE
For further information, please refer to this guideline:
Presentations We provide you with practical tips on how to create and use your presentation. VIEW GUIDELINE
For further information, please refer to this guideline:
Logos Our logos are the heart of our brand. They should always be displayed as prominently as possible. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Vibrant M It is our symbol for everything that unites us, a global identifier. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Colors Science is colorful and we are committed to a colorful future. This is also reflected in our brand.  VIEW GUIDELINE
For further information, please refer to this guideline:
Strings Strings add energy and call attention to things in a way that is unmistakably our way. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Cells Cells are the foundation of a distinctive layout, upon which other elements can be placed. VIEW GUIDELINE
Please take a look at the following guideline:
M-Crobes M-crobes are a physical expression of our brand. They express our culture of exploration and discovery.  VIEW GUIDELINE
For further information, please refer to this guideline:
Illustrations Memorable and meaningful: our illustrations tell complex stories in a simple way. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Pictures Our photos are vivid. Whether single people, objects, or a composition, they always transport meaningful messages.  VIEW GUIDELINE
Please take a look at the following guideline:
Infographics Memorable and versatile. Infographics bundle information to be absorbed quickly and effectively. VIEW GUIDELINE
For further information, please refer to this guideline:
Icons Small-scale: our icons bring our brand to life, no matter how much space you have left.  VIEW GUIDELINE
Please take a look at the following guideline:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
For further information, please refer to this guideline:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
Start exploring this page for design elements and assets:
Our Design Basics Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition. VIEW PAGE
You can find the assets on this page:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW PAGE
Start exploring this page for more information:
Communications Communication is key. We speak with one voice and tell our stories across all channels. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
You can find templates on this page:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
You can find a link to our Brand-it Publish here:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can easily search for specific assets on this page:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can find the assets on this page:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
You can easily search for specific assets on this page:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
For further information, please refer to this page:
Brand Manifesto We are a vibrant science and technology company. What does that mean? VIEW PAGE
Please take a look at the following page:
Narrative Our narrative captures the true essence of our brand in words. Its purpose? To help us tell our story. VIEW PAGE
For further information, please refer to this page:
Trainings We want you to become our brand ambassadors. Gain a deeper understanding of our brand and be able to apply it in your everyday role. VIEW PAGE
For further information, please refer to this page:
Additional Information Additional Information VIEW PAGE
We are happy to help you. Please take a look at this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
You can find our generators to create design elements on your own here:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can find contact details on this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
For further information and support, please refer to this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
You can find contact details on this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
For further information and support, please refer to this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
Please take a look at the following guideline:
Typography Our whole brand identity is evoked by our M-font, so using it properly is extremely important. VIEW GUIDELINE
For further information, please refer to this page:
Additional Information Additional Information VIEW PAGE
  • DESIGN BASICS

    Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

    Learn more
  • COMMUNICATIONS

    Communication is key. We speak with one voice and tell our stories across all channels.

    Learn more
  • TOOLS & RESOURCES

    To help you to find what you need faster, we have collected all our tools and assets in one place. 

    Learn more

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