Our Digital Brand Hub

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Our Digital Brand Hub is the single source of truth when it comes to our corporate brand offers and services. It provides you comprehensive guidance through a multitude of guidelines, tools and assets. 

Quick Tour

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EXPLORE OUR BRAND HUB

The following Brand Hub Navigator will guide you easily through our wonderfully bold brand and help you to find your way to the information and materials you need for your individual purpose.  Enjoy exploring our Digital Brand Hub!

Our Brand Hub Navigator

Feel free to use our Brand Hub Navigator to find corporate brand information & materials you need for your individual project.  

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Please take a look at the following guideline; it might contain the information you need:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW GUIDELINE
We are currently working on this guideline. In the meantime, you can find useful tips here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
We are currently working on this guideline. In the meantime, you can find useful tips here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
We think that this guideline might be what you are looking for:
Merchandising We are proud to present our brand with all its vibrance. Our merchandising items are just as colorful. VIEW GUIDELINE
For further information, please refer to this page:
Social Media Guiding you through the jungle of social media, its specifications and building assets to use in each channel.  VIEW PAGE
Please take a look at the following guideline; it might contain the information you need:
Online Advertising Our target group is also online, so we are too. We help you to choose the right advertising tool to address your audience. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW GUIDELINE
For further information, please refer to this guideline:
Print Applications We help you find the right balance between inspiration and information when creating print materials. VIEW GUIDELINE
For further information, please refer to this overview:
Communications Communication is key. We speak with one voice and tell our stories across all channels. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
For these kinds of projects, please follow our web- and microsite guidelines.
Web- & Microsites Explore the AEM Showroom and how to handle the brand and brand identity when working on digital services. VIEW GUIDELINES
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Social Media Guiding you through the jungle of social media, its specifications and building assets to use in each channel.  VIEW PAGE
For further information, please refer to this guideline:
Presentations We provide you with practical tips on how to create and use your presentation. VIEW GUIDELINE
For further information, please refer to this guideline:
Logos Our logos are the heart of our brand. They should always be displayed as prominently as possible. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Vibrant M It is our symbol for everything that unites us, a global identifier. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Colors Science is colorful and we are committed to a colorful future. This is also reflected in our brand.  VIEW GUIDELINE
For further information, please refer to this guideline:
Strings Strings add energy and call attention to things in a way that is unmistakably our way. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Cells Cells are the foundation of a distinctive layout, upon which other elements can be placed. VIEW GUIDELINE
Please take a look at the following guideline:
M-Crobes M-crobes are a physical expression of our brand. They express our culture of exploration and discovery.  VIEW GUIDELINE
For further information, please refer to this guideline:
Illustrations Memorable and meaningful: our illustrations tell complex stories in a simple way. VIEW GUIDELINE
We think that this guideline might be what you are looking for:
Pictures Our photos are vivid. Whether single people, objects, or a composition, they always transport meaningful messages.  VIEW GUIDELINE
Please take a look at the following guideline:
Infographics Memorable and versatile. Infographics bundle information to be absorbed quickly and effectively. VIEW GUIDELINE
For further information, please refer to this guideline:
Icons Small-scale: our icons bring our brand to life, no matter how much space you have left.  VIEW GUIDELINE
Please take a look at the following guideline:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
For further information, please refer to this guideline:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW GUIDELINE
Start exploring this page for design elements and assets:
Our Design Basics Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition. VIEW PAGE
You can find the assets on this page:
Tone of Voice What we say and how we say it matters. Our verbal identity complements our visual identity.  VIEW PAGE
Start exploring this page for more information:
Communications Communication is key. We speak with one voice and tell our stories across all channels. VIEW PAGE
This guideline will be available on our Hub soon. In the meantime, you can find more information here:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
You can find templates on this page:
Corporate Branding Presenting ourselves: the strong brand design is our opportunity to tell our story in our way.  VIEW PAGE
You can find a link to our Brand-it Publish here:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can easily search for specific assets on this page:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can find the assets on this page:
Software & Apps Create and develop digital products for mobile phones, tablets, desktop computers, virtual reality and augmented reality enabling devices. VIEW PAGE
You can easily search for specific assets on this page:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
For further information, please refer to this page:
Brand Manifesto We are a vibrant science and technology company. What does that mean? VIEW PAGE
Please take a look at the following page:
Narrative Our narrative captures the true essence of our brand in words. Its purpose? To help us tell our story. VIEW PAGE
For further information, please refer to this page:
Trainings We want you to become our brand ambassadors. Gain a deeper understanding of our brand and be able to apply it in your everyday role. VIEW PAGE
For further information, please refer to this page:
Additional Information Additional Information VIEW PAGE
We are happy to help you. Please take a look at this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
You can find our generators to create design elements on your own here:
Tools & Resources To help you to find what you need faster, we have collected all our tools and assets in one place.  VIEW PAGE
You can find contact details on this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
For further information and support, please refer to this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
You can find contact details on this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
For further information and support, please refer to this page:
Help & Contact Browse through our collection of FAQs or check our contact list – you might find the information you are looking for here.   VIEW PAGE
Please take a look at the following guideline:
Typography Our whole brand identity is evoked by our M-font, so using it properly is extremely important. VIEW GUIDELINE
For further information, please refer to this page:
Additional Information Additional Information VIEW PAGE

Best Practices

Below you can see examples of our design principles being applied around the world.

  • BRAND MANIFESTO

    We are a vibrant science and technology company. What does that mean? 

    Learn more
  • LOGOS

    Our logos are the heart of our brand. They should always be displayed as prominently as possible.

    Learn more
  • COLORS

    Science is colorful and we are committed to a colorful future. This is also reflected in our brand.

    Learn more

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