WHO WE ARE

We are MilliporeSigma, the U.S. and Canada Life Science business of Merck KGaA, Darmstadt, Germany.
This business has its own logo, that is shown here below.

For more detailed information on how to use our business logo, please go to our logos.

Our Descriptor

Whenever we use the business logo MilliporeSigma in the U.S. or Canada, we must always include our descriptor, please go to our descriptor section for details.

Our Life Science Business

The mission of the Life Science business of Merck KGaA, Darmstadt, Germany is to solve the toughest problems in life science by collaborating with the global scientific community, accelerating access to solutions that improve health for people everywhere. To help fulfill this mission, we have a portfolio of six brands, each with their own specialist expertise. Each brand has a distinct identity, while remaining part of the same family. Every brand is made up of a mixture of elements, ranging from the abstract (e.g. personality, tone of voice) to the functional (e.g. logo, colors). These elements all play a vital role in building brands that create trust and loyalty with our customers. If we think of a brand as a person, what makes that person individual is what they stand for (their purpose), the way they communicate and the way they appear. We must make sure each of these characteristics appear in our brands.

GETTING IT RIGHT

It is important to clearly and properly present and convey our name and brand in the marketplace, at trade fairs and conventions, in advertising, or when working with customers.

To help you with this we have developed a graphic that will guide you through your decision and help to choose the right language and the right logo.

STILL UNSURE?

If you have checked out our Brand Hub and are still unsure about certain Life Science branding topics, please feel free to contact us via lifesciencebranding@emdgroup.com

If you have questions regarding our corporate branding send an e-mail to branding@emdgroup.com.


LEARN MORE ABOUT OUR PORTFOLIO BRANDS

Our Challenge

  • We must capitalize on the existing equity of our portfolio brands.
  • We need a framework to drive awareness of new products that clearly belong to their respective portfolio brands and also to our main brand.
  • We need to continue to establish a strong business sector brand, globally.

APPENDIX GuIDELINES

Following the portfolio branding within our Life Science business, there are special needs in the business to provide additional and extended guidance for different applications (based on our corporate guidance) called “Appendix”:

Creating deliverables for outside of the U.S. and Canada?
Then go to our Additional Information section and find general information for creating deliverables for outside U.S. and Canada there.

  • DESIGN BASICS

    Our brand is our most important asset. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

    Learn more
  • COMMUNICATIONS

    Communication is key. We speak with one voice and tell our stories across all channels. 

    Learn more
  • TOOLS & RESOURCES

    To help you to find what you need faster, we have collected all our tools and assets in one place. 

    Learn more

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