Life Science Co-Branding with 3rd Parties

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Co-Branding

We partner with distributors and other third parties so that our customers can conveniently access all the products they need, whether supplied by us or not.
The following guidance will show you how to place and size third-party logos in relation to our corporate branding or portfolio brandmarks so that the brand hierarchy is both balanced and correct. There are two different logo lock-ups available:

  • Emphasis on the portfolio brand
  • Emphasis on the corporate brand logo

We also provide an example of collateral with distributor partner treatments. This is when the distributor is using our material and would like to include their logo and contact information in the communication.
However, in collateral, third-party brands can appear next to a portfolio branded product. In these cases, it is recommended to highlight the MilliporeSigma portfolio branded products in the piece using mini cell shapes to “tag” the MilliporeSigma portfolio branded products using the mini cell shapes.

For more detailed guidance on corporate cooperation, strategic alliance and joint venture, please refer to Cooperation & Third Party.

Any use of third-party names and marks, must be governed by written agreements between both parties.

Partnering with a portfolio brand

Partnering with a portfolio brand is preferred. Consultation with Brand Strategy and Creative Services is needed before applying this treatment with your third-party brand.

Print advertisement demonstrating the treatment and placement of a partner logo linked to a portfolio brandmark – full-bleed imagery.

Partnering with our corporate brand

Partnering with our corporate brand (if agreement stipulates).

DISTRIBUTOR TREATMENT

In Practice: VWR

Distributors such as Avantor-VWR should be represented at the top and bottom of the layout. The logo should preferably appear in line with the corporate logo. The size of the distributor logo should be equally proportioned to the corporate logo. The address cut should appear at the bottom of the page. If the document has multiple pages, it should appear on the bottom of the last page and the logo alone should be used on the first page. To resize the ad to accommodate the white area, take the following steps:

  • Reduce the size of the imagery by ~20%
  • Correct the width of the full-bleed photograph to fill the width of the page
  • Adjust the positioning of the headline, body copy, corporate logo and legal paragraph to align to margins

These principles can be applied to other materials such as brochure covers and flyers. In conjunction with this guidance, always read and refer to the particular distributor’s guidelines.

MAKE CONTACT

Visit the Portfolio Branding & Strategy EVA room for more information, or e-mail lifesciencebranding@emdgroup.com.

Creating deliverables for outside of the U.S. and Canada?
Then go to our Additional Information section and find general information for creating deliverables for outside U.S. and Canada there.

  • DESIGN BASICS

    Our brand is one of our most important assets. With our unique and vibrant brand design, we differentiate ourselves positively from our competition.

    Learn more
  • LIFE SCIENCE

    With a portfolio of six brands, our mission is to solve the toughest problems in life science by collaborating with the global scientific community.

    Learn more
  • MULTIPLE BRANDS

    Life Science print and online executions involving products and services from more than one portfolio brand.

    Learn more

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