Cells Provide Structure
In videos, our cells are employed primarily as a background for writing. For more information, see also the guidance provided under lower thirds. However, our cells can also be inserted as part of the backdrop within a live action shot.
Cells can furthermore be employed in videos as a graphic element within the motion design. If used in this way, the cells are never static, with the animation contributing to their vibrant character. Please make sure that cells are not utilized as a purely decorative element, but rather serve a clearly defined purpose. Cells help organize and structure content. When animated, they must never seem “frazzled”.
Cells Are Not Simply A Background
Since our cells, by their nature, always serve to organize and structure content, they are never to be utilized as a purely decorative background element. If the cell cannot be assigned a function, then use a monochromatic background instead.
Cell Types Never Mix – Stick With Cell Type Throughout
Only one type of cells are to be used in any given video. Take special note of this for start and end frames. Depending of the version of animated logo you choose here, all cells must be adapted to match the cell type of the animated logo in the start and end frames. In general, you must adhere to the applicable guidelines when using cells. For more general information see cells.
One exception to the restriction of using only one cell type in your video is when multiple portfolio brands appear within the same video. During these sequences, additional cell shapes relevant to the portfolios highlighted in the videos may be used as a matter of course.