A brand is more than just a name or a logo. It is an expression of a company’s personality. Our brand thus shows what we stand for and what we offer our patients, customers, partners, and future employees. It differentiates us positively from our competition. At the heart of our brand is our transformational brand idea: vibrant science and technology. With our unique brand design and our tone of voice, we can tell the world who we are: curious minds dedicated to human progress.

Strong brands need a clear and consistent appearance. With the Digital Brand Hub, we bring our brand management to the next level and make the usage of it easier while being brand-compliant. It serves as the single source of truth for everyone working with our corporate brand and guides you through a multitude of guidelines, tools, and assets. Are you getting curious?


If you have any questions, please feel free to reach out to our Brand Help Desk.